ROI Calculator
This ROI Calculator helps you estimate the return on investment for a project, campaign, or purchase by comparing the money you put in with the money you get back.
Enter your investment cost and the final gain to quickly see the percentage return, so you can evaluate whether a particular decision is likely to be profitable or needs a better strategy.
What Does an ROI Calculator Show?
An ROI calculator shows how much return you have earned compared to the amount you initially invested. It expresses the result as a percentage, making it easier to compare different investments, campaigns, or business decisions on the same scale.
Why Is Calculating ROI Important?
Calculating ROI is important because it helps you understand whether the time, money, and effort you invested are delivering meaningful results. It supports more informed decisions, whether you are reviewing a marketing campaign, a new tool subscription, or a product launch.
Which Inputs Do You Need for an ROI Calculation?
To calculate ROI, you typically need the total cost of your investment and the final value or gain generated from it. For recurring activities such as subscriptions or campaigns, you can also compare monthly costs and revenues over a chosen period to understand performance and estimate annualised ROI.
How Can This ROI Calculator Help Your Planning?
This ROI calculator provides a quick way to test different assumptions before committing additional resources. By adjusting the cost and expected return values, you can set realistic targets, compare options, and prioritise the activities that are most likely to create value.
FAQs
ROI, or return on investment, is a percentage that shows how much profit or loss you made compared to the amount of money you invested.
To calculate ROI, enter your total investment cost and the final gain. The calculator subtracts the cost from the gain, divides the result by the cost, and then multiplies by 100 to show the return as a percentage.
A good ROI percentage depends on your industry, risk level, and goals. Generally, a positive ROI indicates that the investment has generated more value than it cost, but each organisation may define its own benchmarks for success.
Yes, you can use this ROI calculator to review marketing campaigns by comparing the total campaign cost with the revenue or value generated from that activity over a specific period.